Claris Lifesciences: Data Analysis Boosts Sales Performance

Claris Lifesciences
Data Analysis Boosts Sales Performance

CLIENT
Claris Lifesciences Limited

INDUSTRY
Pharmaceuticals

CONTEXT
Claris Lifesciences Limited is a multi-business enterprise and the Holding Company of Claris Injectables, a wholly-owned subsidiary dealing in Specialty Injectables. They wanted to align their sales teams’ key result areas(KRA) to drive profitability & cash flow for an organic growth in business. If the team had to adapt (without resistance) to the changed KRAs, they needed to look beyond their sales role and think like business managers.

WHAT WE DID
enParadigm leveraged a simulation based Sales Intervention program that demonstrated impact of gross margin, product mix, distributor margin, inventory or credit period on profitability

IMPACT
“I have started forecasting and analysis -product-wise & revenue-wise. After our initial analysis for budgeting, my team has now decided to focus on profitable products for better returns. What is motivating is the fact that we could see the gaps and are working on them.”

Download the Full Case Study

Name

Email

Company

Mobile