Vivek Ltd

Vivek Ltd

CLIENT
Vivek Ltd

INDUSTRY
Retail

CONTEXT
Viveks Ltd. Is one of South India’s leading consumer electronics and home appliances retailers. The company grew from a small 200 sq. ft., shop in Mylapore, Chennai to multiple stores across South India, with over 1000 employees, and a turnover of INR 500 crore. As the business grew, Mr. B A Kodandaraman, the Managing Director, brought in both family members and professionals – resulting in a diverse value system across the different layers of management. Mr. Anand Bysani, Viveks’ CFO, wanted to reduce the conflict between different stakeholders in the company, and enhance cross-functional synergy across departments. He also wanted departmental heads to align their plans to the strategy defined by the top management.

WHAT WE DID
enParadigm designed a business intervention where both family members and professional department heads were grouped into cross-functional teams. Each team ran a virtual company and competed with other companies over many business quarters in a simulated market environment.

enParadigm put in a place a followup and review mechanism to measure impact over the next 6 months.

IMPACT
-Reduced conflict and improved collaboration between different senior management stakeholders.
-Increase in payment period to suppliers from 15 to 29 days to reduce working capital requirement and improve ROI.
-Usage of college students as interns in call centre to reduce peak season costs.

 
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